Challenge

• Build awareness and consideration for a vital new product launch from Starbucks’ ‘Made For India’ brew: ‘Classic Fix’
• Target GenZ audience from 26 tier II regional towns

Our Solution

• Leveraged vast verified database to identify & onboard suitable F&B and Lifestyle creators (60) from given markets and with high GenZ audience.
• Fleshed out creative route – beverage’s fitment into daily moments/situations in a highly relatable way to position as the ‘Classic Fix’ for all kinds of situations.
• Streamline process to ensure synched store visits, remote supervision content, inhouse editor-suite ensured final content met quality parameters, and timely delivery.

Result 

• Very low organic CPV of under 0.3
• Repeat business from a brand who otherwise directly executes influencer marketing campaigns.