where we identified young beauty creators from focus markets
(we got a brief for next campaign while first one is still live!)
Challenge
- Build awareness and consideration for Margo Neem Naturals soap.
- Target Audience: 18-30, F, across 7 key regional markets.
Our Solution
- Leveraged vast verified database to identify and onboard suitable local language speaking beauty creators (including a few popular public-figures.
- Supported creators through the script creation, outfit selection, and edit process, while following all the content mandates given by the brand.
Result
- Campaign is still WIP, with Reels yet to garner peak views.
- Brand is satisfied with the output so far & given a brief for a Dec-Jan for their winter focus ‘glycerine’ product.