Challenge

• Drive awareness about Croma’s increased number of stores for HSM and all regional markets with store-based prioritization.
• Drive footfalls to stores – using special creator linked discount as incentive.

Our Solution

• On-boarded strongly impactful comedy sketch creators.
• Managed multiple store-visit based shoots, and edits with swift TAT.
• Proactively created and executed industry-first tech-based solution to reduce coupon-pilferage (user-specific coupon-issuance)

Result 

• Organic CPV of 0.42.
• Successful tech solution rollout.