Challenge

• Deliver creators with high notability at a very low guaranteed campaign CPV under 0.5.
• Awareness and consideration for different product categories, with a focus on everyday fashion over occasion-wear for both male and female audiences,.

Our Solution

• Creating unique negotiation model with creators – basis our strong market connects, negotiated brand’s wish-list names, including ad-rights, at low/no additional cost.
• Onboarding given notable + alternate creators + TV/Cinema actors who are known for their credible fashion sense. We ensured a quality creative adoption of the vision template provided by the brand.
• Surfaced and recommended new alternative creators at a lower cost, that performed even better organically for Phase II

Result 

• Achieved both objectives at 0.44 CPV.
• Campaign got extended into second phase with even lower CPV